McLuhan Misunderstood: Setting the Record Straight

Abstract

Marshall McLuhan was one of the most influential thinkers of the 20th century and probably the most misunderstood scholar of his time. He has his many fans, who credit him along with Harold Innis of having created the entirely new field or discipline of media ecology as it is called in North America and medium theory, the name it goes by in many parts of Europe. In addition to his fans, admirers and scholars like myself who have tried to extend his work there are still a number of detractors, critics and naysayers.

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