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An Examination of NFL Fans' Computer Mediated BIRGing
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  • 2011In the Absence of Achievement: The Formation of New Team Identification71 cited
  • 2011Foreign fandom and the Liverpool FC: a cyber-mediated romance60 cited
  • 2009Starting with a clean slate: An analysis of member identification with a new sports team55 cited
  • 2010Communicating Socially Responsible Initiatives: An Analysis of U.S. Professional Teams48 cited
  • 2012Use of Social Networking Sites by Sports Fans: Implications for the Creation and Maintenance of Social Capital47 cited
  • 2016Forty Years of BIRGing: New Perspectives on Cialdini’s Seminal Studies45 cited
  • 2006Managing Impressions in a Virtual Environment: Is Ethnic Diversity a Self-Presentation Strategy for Colleges and Universities?39 cited
  • 2012Professional sports teams on the Web: a comparative study employing the information management perspective32 cited
  • 2019Lowering the pirate flag: a TPB study of the factors influencing the intention to pay for movie streaming services30 cited
  • 2020Connecting sponsor brands through sports competitions: an identity approach to brand trust and brand loyalty29 cited
  • 2012Social media posters and lurkers: The impact on team identification and game attendance in minor league baseball29 cited
  • 2021Exploring dynamics of sports fan behavior using social media big data - A case study of the 2019 National Basketball Association Finals28 cited

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2008
Uses and Gratifications of Internet Collegiate Sport Message Board Users
27 cited
  • 2012Fans, Nonfans, and the Olympics: Predictors of Audience's Multiplatform Experience with the 2008 Beijing Games23 cited
  • 2016Fantasy vs. Reality: Exploring the BIRGing and CORFing Behavior of Fantasy Football Participants21 cited
  • 2011Sport Fans' Impressions of Gay Male Athletes21 cited