SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Use of Professional Journal Ads to Promote Accounting Services
6 references·0 citing·6 second hop
Use of Professional Journal Ads to Promote Accounting Services (1998)Use of Professional Journal Ads to Promot…Six Ps for four characteristics: A complete positioning strategy for the professional services firm—CPA's (1993)Six Ps for four characteristi…Six Ps for Four Characteristics (1993)Six Ps for Four Characteristi…The Use of Marketing Plans and Advertising Among Accounting Firms (1991)The Use of Marketing Plans an…The use of marketing plans and advertising among accounting firms: Is this profession a viable candidate for marketing? (1990)The use of marketing plans an…Marketing by professionals as applied to CPA firms: Room for improvement? (1990)Marketing by professionals as…The Accountant's strategic marketing guide (1986)The Accountant's strategic ma…The Attraction of the Sizzle: A Service Investment Model (2012)Positioning Strategies of Universities: An Investigation on Universities in Istanbul (2016)Exploring some marketing practices in management consulting firms: evidence from small service firms in Italy (2020)Marketing accounting services: an inter‐country and ethical comparison (1997)Consumers' Attitudes Toward Advertising by Accounting Professionals (2000)A Gap Analysis of Professional Service Quality (1989)
this work references cited by second hop

References

  • 1993Six Ps for four characteristics: A complete positioning strategy for the professional services firm—CPA's19 cited
  • 1993Six Ps for Four Characteristics19 cited
  • 1990The use of marketing plans and advertising among accounting firms: Is this profession a viable candidate for marketing?14 cited
  • 1991The Use of Marketing Plans and Advertising Among Accounting Firms9 cited
  • 1990Marketing by professionals as applied to CPA firms: Room for improvement?7 cited
  • 1986The Accountant's strategic marketing guide7 cited

Cited by

No citing works inside the corpus for this window.

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work