The Accountant's strategic marketing guide

Carole Congram · Ruth J. Dumesic

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Marketing and Advertising Strategies Business Strategies and Innovation Corporate Governance and Management

Abstract

Client-Centered Firms Win Marketing Strategies that Work How to Organize your Marketing Resources Making Public Relations Work For Your Firm Advertising Yields Results - If You Do It Right How Viable Is Your Firm?.

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1989A Gap Analysis of Professional Service Quality 1998Use of Professional Journal Ads to Promote Accounting Services

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