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The Accountant's strategic marketing guide
0 references·2 citing·9 second hop
The Accountant's strategic marketing guide (1986)The Accountant's strategic marketing guideUse of Professional Journal Ads to Promote Accounting Services (1998)Use of Professional Journal A…A Gap Analysis of Professional Service Quality (1989)A Gap Analysis of Professiona…The use of marketing plans and advertising among accounting firms: Is this profession a viable candidate for marketing? (1990)Six Ps for Four Characteristics (1993)Six Ps for four characteristics: A complete positioning strategy for the professional services firm—CPA's (1993)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Service Encounter: Diagnosing Favorable and Unfavorable Incidents (1990)Measuring Service Quality: A Reexamination and Extension (1992)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Advances in Consumer Research (2025)
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  • 1989A Gap Analysis of Professional Service Quality1,123 cited
  • 1998Use of Professional Journal Ads to Promote Accounting Services6 cited

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