Article2010

Socially responsible knowledge and behaviors: comparing upper- vs. lower-classmen

Joy Michelle Kozar · Kim Y. Hiller Connell

47 citations0/0 files storedK-State Research Exchange (Kansas State University)

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Environmental Sustainability in Business Corporate Social Responsibility and Sustainability Consumer Perception and Purchasing Behavior

Abstract

Utilizing a sample of undergraduate students and survey research methods, this study examined knowledge on issues of social responsibility within the apparel and textiles industry, comparing the sophistication among upper- versus lower-classmen. The study also investigated the differences between students in their socially responsible apparel purchasing behavior. Findings revealed that approximately half of the sample indicated being knowledgeable about socially responsible clothing businesses. Participants were also generally informed of environmental issues related to apparel production. Overall, upper-classmen were more informed about labor issues and tended to be more engaged in socially responsible apparel purchasing behavior. The findings of this study are useful to educators in creating effective curriculum to encourage greater socially responsible purchasing behavior.

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References

1998Environmental Concern and Apparel Consumption 2008Packaging and Proenvironmental Consumption Behavior 2009Consumer likelihood of purchasing organic cotton apparel 1984Socially Responsible Consumers: Profile and Implications for Public Policy 1972The Effect of Ecologically Relevant Information on Detergent Sales 1999US consumers' knowledge of and concern with apparel sweatshops

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2019Exploring young adult consumers’ sustainable clothing consumption intention-behavior gap: A Behavioral Reasoning Theory perspective 2012Sustainability knowledge and behaviors of apparel and textile undergraduates 2016Educating for Sustainable Fashion: Using Clothing Acquisition Abstinence to Explore Sustainable Consumption and Life Beyond Growth 2016Corporate Social Responsibility in the Retail Apparel Context: Exploring Consumers' Personal and Normative Influences on Patronage Intentions 2018The Impact of Knowledge on Consumer Behaviour Towards Sustainable Apparel Consumption 2014Segmenting the teen girl apparel market: differences in fashion involvement, materialism and social responsibility

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