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The Effect of Ecologically Relevant Information on Detergent Sales

162 citations0/0 files storedJournal of Marketing Research

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Environmental Sustainability in Business Consumer Market Behavior and Pricing Consumer Perception and Purchasing Behavior

Abstract

Shares of market for brands of detergent were changed in the predicted direction by informing consumers of phosphate content. Results indicated a relative loss for brands high in phosphate and a gain for those lower in phosphate.

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1980Consumer Behavior and Psychological Reactance 1995The impact of green product lines on the environment 1980A Proposed Paradigm for Consumer Product Disposition Processes 2013Sustainable Development and the Consumer: Exploring the Role of Carbon Labelling in Retail Supply Chains 2015The roles of human values and generalized trust on stated preferences when food is labeled with environmental footprints: Insights from Germany 1993The Relative Importance of Products′ Environmental Attributes: A Cross‐cultural Comparison 1998Communicating Environmental Information: Are Marketing Claims on Packaging Misleading?2016Framing green consumer behaviour research: opportunities and challenges

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