The structure of commitment in consumer‐retailer relationships

Abstract

A comprehensive model of commitment in the context of consumer‐retailer relationships is developed in this study. It gives a careful description and theoretical justification of the different dimensions, which compose this construct. To check the reliability and validity of the scale of measurement proposed, the generation and purification of the measurement items is subjected to a rigorous process, aiming at testing the higher‐order structural model proposed in this paper. According to this model, commitment is composed of five final dimensions. The results confirm the outlined structure previously indicated in this study, obtaining a reliable and valid scale. Theoretical and managerial implications, limitations and future research directions are also discussed.

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