Generational Theory: Implications for Recruiting the Millennials

Abstract

This study intends to examine the current challenge that the Army has with recruiting. Using generational theory it will review the characteristics beliefs values and attitudes of Generation X the Baby Boomers and the Millennial generation the target audience of the Army's current recruiting efforts. Specifically it will investigate the Millennial generation's attitudes about military service and how the older generations' personalities impact their decision to serve. Additionally, it will take a look at the Army's current recruiting strategies, current recruiting trends, as well as the Army's chief competitors for new recruits. Finally, the study will offer up recommendations to improve recruiting for the Millennial generation

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