Management ingredients to embrace the new paradigm: green

Abstract

Purpose – The purpose of this paper is to identify three critical ingredients that are necessary to support the upcoming Green Paradigm. Existing research indicates the uprising of Green Paradigm through emergence of Green products and services. Extant literature discusses critical questions such as “what” and “how” in silos. Each of the ingredients is anchored in literature, highlighting the past, showcasing the gap and proposing future direction. Design/methodology/approach – Fundamentally, a combination of literature review and qualitative technique is used to achieve the main objective of the paper. Findings – Gaps in the literature support and suggest the need to focus on three different perspectives: corporate, management research and management education, which needs to be looked from a long range to support Green Paradigm. This finding is substantiated through qualitative research. Research limitations/implications – The limitation of the research is, only a 10 year period is considered for key word search in journals. The journals are restricted to top journals as given by UT Dallas research rankings, 2011. It is quite possible that there are other journals that focus more heavily on green perspective. Originality/value – This paper introduces a holistic perspective that fits all major lenses of the society to foster Green Paradigm, in turn, environmental sustainability.

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