Book1992

Marketing Scales Handbook: A Compilation of Multi-item Measures

Gordon C. Bruner · Paul J. Hensel · Karen E. James

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Consumer Behavior and Marketing Influence Psychometric Methodologies and Testing Consumer Behavior and Market Dynamics

Abstract

MARKETING SCALES HANDBOOK, VOLUME IV: CONSUMER BEHAVIOR covers all new or new uses of previously developed scales in consumer behavior and advertising that appeared between 1998 and 2001. 654 scales are presented along with a description, the origin of the scale, reliability, validity, and other useful information for the academic and professional researcher. This volume includes two indices: by author and by publication.

Citations in this library

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2014Marker Variable Choice, Reporting, and Interpretation in the Detection of Common Method Variance 2001The development of a scale to measure perceived corporate credibility 2002Modelling consumer choice of distribution channels: an illustration from financial services 2007Choice Goal Attainment and Decision and Consumption Satisfaction 2007More than meets the eye 2004Influences on the perceived risk of purchasing online 2004Gaining Compliance and Losing Weight: The Role of the Service Provider in Health Care Services 2001The adoption of Internet financial services: a qualitative study

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