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Paul J. Hensel · Study

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Paul J. Hensel

5 works· latest 1993· 1 institutionscluster: provisional

h-index5

i105

Citations626

Works here5

84

86

91

92

93

Most cited in this library

Marketing Scales Handbook: A Compilation of Multi-item Measures1992 · 406 citations
Negative Advertising: The Malicious Strain of Comparative Advertising1991 · 84 citations
Handbook of Marketing Scales, Multi-Item Measures for Marketing and Consumer Behavior Research1993 · 81 citations
Marketing Student Attitudes toward Advertising: Implications for Marketing Education1984 · 34 citations
Ethical dilemmas in marketing: A rationale1986 · 21 citations

Works

5 shown

Handbook of Marketing Scales, Multi-Item Measures for Marketing and Consumer Behavior Research

Journal of Marketing Research·1993·6 authors·other

81citations

Marketing Scales Handbook: A Compilation of Multi-item Measures

·1992·3 authors·book

406citations

Negative Advertising: The Malicious Strain of Comparative Advertising

Journal of Advertising·1991·2 authors

84citations

Ethical dilemmas in marketing: A rationale

Journal of Business Ethics·1986·2 authors

21citations

Marketing Student Attitudes toward Advertising: Implications for Marketing Education

Journal of Marketing Education·1984·2 authors

34citations