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Marketing Student Attitudes toward Advertising: Implications for Marketing Education

34 citations0/0 files storedJournal of Marketing Education

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Management and Marketing Education Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

Abstract

Student attitudes toward advertising may influence the content of marketing courses that address advertising-related issues. This article reports the results of a study that (1) assessed marketing students' attitudes toward advertising and (2) compared male and female marketing students' attitudes toward advertising. In addition, implications for marketing education are offered.

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1951Coefficient Alpha and the Internal Structure of Tests 1979Reliability: A Review of Psychometric Basics and Recent Marketing Practices 1976Advertising Management 1977A Factor Analysis of College Student Attitudes toward Advertising

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2000Baby boomers and busters: an exploratory investigation of attitudes toward marketing, advertising and consumerism 2000Taiwanese students' attitudes towards and beliefs about advertising 2005Dimensions of advertising attitudes 2001South Asian Students' Beliefs about and Attitude toward Advertising 1995Marketing-Based Strategies for Recruiting Business Students in the Next Century 2001Comparing Marketing and Non-Business Students’ Choice of Academic Field of Study

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