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Advertising Management · Study

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ArticleAdvertising Management

Robert H. Luke1976

Article1976

Advertising Management

Robert H. Luke · David A. Aaker · John G. Myers

196 citations·0/0 files stored·Journal of Marketing

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Marketing and Advertising Strategies Digital Marketing and Social Media Advertising and Communication Studies

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1991Product Quality: An Investigation into the Concept and How It Is Perceived by Consumers 1998Disciplinary Impact of Advertising Scholars: Temporal Comparisons of Influential Authors, Works and Research Networks 1984The Industrial/Consumer Marketing Dichotomy: A Case of Insufficient Justification 1980The Impact of Advertising on the Price of Consumer Products 2005Branding Strategies of Born Globals 2013Dynamic relationships among R&D, advertising, inventory and firm performance 1979Humor in Advertising: A Behavioral Perspective 2010Symbiotic Postures of Commercial Advertising and Street Art

Details

Year1976

Typearticle

Published1976-04-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations196

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.2307/1251018

openalex_workW4253428016

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