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Advertising Management
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  • 1991Product Quality: An Investigation into the Concept and How It Is Perceived by Consumers173 cited
  • 1998Disciplinary Impact of Advertising Scholars: Temporal Comparisons of Influential Authors, Works and Research Networks173 cited
  • 1984The Industrial/Consumer Marketing Dichotomy: A Case of Insufficient Justification153 cited
  • 1980The Impact of Advertising on the Price of Consumer Products135 cited
  • 2005Branding Strategies of Born Globals115 cited
  • 2013Dynamic relationships among R&D, advertising, inventory and firm performance105 cited
  • 1979Humor in Advertising: A Behavioral Perspective78 cited
  • 2010Symbiotic Postures of Commercial Advertising and Street Art76 cited
  • 2002The demand impacts of chicken contamination publicity—a case study76 cited
  • 1981Deceptive and Nondeceptive Consequences of Evaluative Advertising74 cited
  • 1985Alienation and Criticisms of Advertising64 cited
  • 1999Advertising Agency Compensation: An Agency Theory Explanation61 cited
  • 2016Corporate Reputation in the Business Ethics Field: Its Relation with Corporate Identity, Corporate Image, and Corporate Social Responsibility51 cited
  • 2013The Influence of Product Attributes on Consumer Purchase Decision in the Nigerian Food and Beverages Industry: A Study of Lagos Metropolis

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49 cited
  • 1994Program Involvement and Ad/Program Consistency as Moderators of Program Context Effects49 cited
  • 2009Effects of advertising strategy on consumer-brand relationships: A brand love perspective47 cited