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Branding Strategies of Born Globals · Study

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ArticleBranding Strategies of Born Globals

Mika Gabrielsson2005

OA

Articlegreen2005

Branding Strategies of Born Globals

Mika Gabrielsson

115 citations·0/0 files stored·Journal of International Entrepreneurship

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International Business and FDI Marketing and Advertising Strategies Corporate Identity and Reputation

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References

1984Case Study Research: Design and Methods 1991Case Study Research: Design and Methods 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1977The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments 1995Building Strong Brands 1994Toward a Theory of International New ventures 1990Consumer Evaluations of Brand Extensions 1997Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces

Cited by

2019Early internationalizing firms: 2004–2018 2021Risks and critical success factors in the internationalization of born global startups of industry 4.0: A social, environmental, economic, and institutional analysis 2019The impact of Founder’s human capital on firms’ extent of early internationalisation: Evidence from a least-developed country 2010Branding capability of technology born globals 2018Entrepreneurial marketing and born global internationalisation in China

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Details

Year2005

Typearticle

Published2005-09-01

VenueJournal of International Entrepreneurship

ISSN-L1570-7385

Languageen

Citations115

Files0 public / 0

ShelfInternational Business and FDI

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doi10.1007/s10843-005-0401-5

openalex_workW2137405029

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2016

Brand-building efforts in high and low performing small and medium-sized enterprises (SMEs)

2021Developing brand identities for international new ventures under uncertainty: Decision-making logics and psychic distance

2022How classical and entrepreneurial brand management increases the performance of internationalising SMEs?