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Marketing Student Attitudes toward Advertising: Implications for Marketing Education

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References

1951Coefficient Alpha and the Internal Structure of Tests43,892 cited
1979Reliability: A Review of Psychometric Basics and Recent Marketing Practices1,592 cited
1976Advertising Management196 cited
1977A Factor Analysis of College Student Attitudes toward Advertising78 cited

Cited by

2000Baby boomers and busters: an exploratory investigation of attitudes toward marketing, advertising and consumerism151 cited
2000Taiwanese students' attitudes towards and beliefs about advertising42 cited
2005Dimensions of advertising attitudes35 cited
2001South Asian Students' Beliefs about and Attitude toward Advertising31 cited
1995Marketing-Based Strategies for Recruiting Business Students in the Next Century30 cited
2001Comparing Marketing and Non-Business Students’ Choice of Academic Field of Study16 cited
2007Socio-Economic and Ethical Implications of Advertising – A Perceptual Study13 cited
2006Proposed Model of Attitude Toward Advertising Through Sport12 cited
2008Public Attitude Toward Advertising: An Empirical Study of Northern India10 cited

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