User acceptance of online banking service in Australia

Paul H.P. Yeow · Yee Yen Yuen · David Yoon Kin Tong · Nena Lim

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Technology Adoption and User Behaviour Privacy, Security, and Data Protection Health, Technology, Consumer Behavior

Abstract

The research investigates both positive and negative factors influencing user acceptance of online banking services (OBS) in Australia. A research framework was developed based on the Unified Theory of Acceptance and Use of Technology (UTAUT). One hundred and ninety respondents in Australia participated in a survey on their perceptions toward OBS. Results show that although respondents strongly believe that using OBS would benefit their daily life, many issues (such as security concerns and technology anxieties) reduce their selfefficacies. Recommendations were given to promote a safe, efficient and conducive environment for user adoption of online banking.

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References

2003User Acceptance of Information Technology: Toward A Unified View1 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 1995Understanding Information Technology Usage: A Test of Competing Models 1995Computer Self-Efficacy: Development of a Measure and Initial Test 1999Adoption of Internet banking by Australian consumers: an empirical investigation 2001An empirical investigation of the Turkish consumers’ acceptance of Internet banking services 1996User Acceptance of Information Technology: Theories and Models

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