Adoption of big data analytics for sustainability of library services in academic libraries of Pakistan

Mehreen Azam · Khurshid Ahmad

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Big Data and Business Intelligence Library Science and Information Technology Adoption and User Behaviour

Abstract

Purpose This paper aims to measure the adoption of big data analytics (BDA) to achieve sustainability in services being offered in university libraries in Pakistan. Design/methodology/approach The study applied a unified theory of acceptance and use of technology (UTAUT) as a framework and used quantitative data collection and analysis method. In total, 246 university library professionals were surveyed using a questionnaire consisting of UTAUT factors. The gathered data were analyzed using partial least structural equation modeling (PLS-SEM). Findings The results showed that performance expectancy (PE), effort expectancy (EE) and social influence (SI) significantly impacted the behavioral intention (BI) to adopt BDA. Facilitating conditions (FCs) have a statistically significant influence on the adoption of big data in libraries, while BDA has a statistical influence on the sustainability of library services (SLS). Practical implications BDA assists libraries in making better decisions about demand-driven collection creation, library space management, usage tracking, and quality maintenance in routine and repetitive library tasks such as cataloging, indexing, archiving, administration, preservation and representation. BDA supports libraries in making more cost-effective, innovative, user-oriented services, resource transferring, social identity, resource utilization, healthier user experience, strategic planning, informed decision-making and state-of-the-art infrastructure. Originality/value The foundation of this study is based on information gathered from various sources and university libraries in Punjab to better understand the challenges associated with using BDA for the SLS in Pakistan.

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References

1991The theory of planned behavior 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1988Structural equation modeling in practice: A review and recommended two-step approach.2014A new criterion for assessing discriminant validity in variance-based structural equation modeling 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 2014Partial least squares structural equation modeling (PLS-SEM)1991Personal Computing: Toward a Conceptual Model of Utilization1 2017Re-examining the Unified Theory of Acceptance and Use of Technology (UTAUT): Towards a Revised Theoretical Model

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