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Adoption of big data analytics for sustainability of library services in academic libraries of Pakistan

16 references·6 citing·32 second hopsampled

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References

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2015

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Understanding mobile banking: The unified theory of acceptance and use of technology combined with cultural moderators

921 cited

2018Investigating the impact of social media advertising features on customer purchase intention910 cited

2019Big data analytics and firm performance: Findings from a mixed-method approach727 cited

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2024Developing a big data analytics platform using Apache Hadoop Ecosystem for delivering big data services in libraries12 cited
2025Help me summarize a book: user continues to use intentions in AI reading assistants from a generative AI quality viewpoint8 cited
2025The moderating role of ethnic culture on adoption intention of generative artificial intelligence among university students8 cited