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Research, says Webster, is the "careful, systematic study and investigation in some field of knowledge; undertaken to discover or establish facts or principles."While many academicians interpret this to mean "number crunching" or test tube studies, research, in fact, encompasses any systematic study planned to contribute new information to the current knowledge base.Perhaps the key words in the definition are "systematic" and 'new."Research efforts should be initiated carefully and with a well designed plan.Before initiating a research study, we should recognize that our topic has probably interested others already.Therefore, a literature search is mandatory, and in our field, it should extend back as many as 10 years.Many areas investigated before this 10-year period were abandoned because of the expense and inaccessibility of mainframe computers.One has only to peruse the early issues of the Journal of Hospitality Education to see the variety of research those before us addressed.After obtaining an understanding of previous research studies, we must critique our research problem.Some of the questions one should ask include: "Can the question be answered?"' Is it relevant?""Have all facets been considered?""Who cares?"When the problem presents too many variables, or if it is too complex to
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