The evolution of knowledge and trade networks in the global wine sector: a longitudinal study using social network analysis

Abstract

Throughout the last two decades or so the global pattern of wine production has undergone fundamental changes. New players have emerged and technological and organizational changes have reshaped the way wine is produced and marketed. The aim of this study is to increase our understanding into these processes. We map and compare trade and knowledge networks using social network techniques in order to show how globalization has affected this particular sector, and how the main actors of this industry have responded to these challenges. We are able to give account of the structural changes that have characterised the industry at global level over more than three decades and relate them to the features of the main trade and knowledge blocks.

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