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Cited by

• 2017Destination personality and destination image225 cited
• 2020An Integrated Framework of Customer-based Brand Equity and Theory of Planned Behavior: A Meta-analysis Approach33 cited
• 2015An extension of Aaker’s brand personality model from Islamic perspective: a conceptual study32 cited
• 2021The antecedents and consequences of brand personality: a systematic review29 cited
• 2021Islamic banks’ brand personality and customer satisfaction: an empirical investigation through SEM29 cited
• 2021Brand personality appeal in retailing: Comparing fashion- and grocery retailing26 cited
• 2020Political brand endorsers, political brand preference, and political brand equity: A mediated moderated model22 cited