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The New Global Marketing Reality
16 references·2 citing·35 second hop
The New Global Marketing Reality (2004)The New Global Marketing RealityCritical Discourse Analysis (2015)Critical Discourse AnalysisReflective Practitioner (2014)Reflective PractitionerWhat is strategy (2000)What is strategyWhence Consumer Loyalty? (1999)Whence Consumer Loyalty?The Tacit Dimension (1997)The Tacit DimensionUsing the balanced scorecard as a strategic management system (1996)Using the balanced scorecard …The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Competing for the Future (1994)Competing for the FutureDiscourse and Social Change. (1993)Discourse and Social Change.The balanced scorecard : measures that drive performance (1992)The balanced scorecard : meas…Competitive Advantage: Creating and Sustaining Superior Performance (1985)Competitive Advantage: Creati…A resource‐based view of the firm (1984)A resource‐based view of the …Culture's Consequences: International Differences in Work-Related Values. (1983)Culture's Consequences: Inter…Mixing Qualitative and Quantitative Methods: Triangulation in Action (1979)Mixing Qualitative and Quanti…The Structure of Scientific Revolutions (1963)The Structure of Scientific R…The Theory of Social and Economic Organization. (1948)The Theory of Social and Econ…Do different marketing practices require different leadership styles? An exploratory study (2008)Do different marketing practi…The transaction‐relational continuum: conceptually elegant but empirically denied (2007)The transaction‐relational co…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Positioning: The Battle for Your Mind (1981)The Concept of Corporate Strategy (1987)Firm Resources and Sustained Competitive Advantage (1991)The Theory of the Growth of the Firm (1995)Dynamic capabilities and strategic management (1997)Firm resources and sustained competitive advantage (2004)A Dynamic Theory of Organizational Knowledge Creation (1994)Toward a knowledge‐based theory of the firm (1996)Evolving to a New Dominant Logic for Marketing (2003)Social Theory of International Politics (1999)Reframing Public Policy (2003)Power in International Politics (2005)Behavioral Study of obedience. (1963)Social Capital: Its Origins and Applications in Modern Sociology (1998)Social Exchange Theory: An Interdisciplinary Review (2005)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)The weirdest people in the world? (2010)The Social Construction of Reality: A Treatise in the Sociology of Knowledge. (1967)Competing paradigms in qualitative research. (1994)Sample Size in Qualitative Interview Studies (2015)Organizational Learning and Communities-of-Practice: Toward a Unified View of Working, Learning, and Innovation (1991)Technological Pedagogical Content Knowledge: A Framework for Teacher Knowledge (2006)THE IMPACT OF HUMAN RESOURCE MANAGEMENT PRACTICES ON TURNOVER, PRODUCTIVITY, AND CORPORATE FINANCIAL PERFORMANCE. (1995)Toward a New Conception of the Environment-Competitiveness Relationship (1995)Exploring internal stickiness: Impediments to the transfer of best practice within the firm (1996)Performance measurement system design (1995)THE IMPACT OF HUMAN RESOURCE MANAGEMENT ON ORGANIZATIONAL PERFORMANCE: PROGRESS AND PROSPECTS. (1996)Clarifying Business Models: Origins, Present, and Future of the Concept (2005)
this work references cited by second hop

References

  • 1963The Structure of Scientific Revolutions35,276 cited
  • 1984A resource‐based view of the firm25,618 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1983Culture's Consequences: International Differences in Work-Related Values.15,062 cited
  • 1985Competitive Advantage: Creating and Sustaining Superior Performance14,723 cited
  • 1997The Tacit Dimension12,409 cited
  • 1992The balanced scorecard : measures that drive performance12,082 cited
  • 1993Discourse and Social Change.11,611 cited
  • 1948The Theory of Social and Economic Organization.11,300 cited
  • 2014Reflective Practitioner8,325 cited
  • 1999Whence Consumer Loyalty?7,319 cited
  • 1979Mixing Qualitative and Quantitative Methods: Triangulation in Action7,082 cited
  • 2000What is strategy5,834 cited
  • 1994Competing for the Future5,759 cited
  • 2015Critical Discourse Analysis5,431 cited
  • 1996Using the balanced scorecard as a strategic management system5,014 cited

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  • 2008Do different marketing practices require different leadership styles? An exploratory study45 cited
  • 2007The transaction‐relational continuum: conceptually elegant but empirically denied33 cited