Mexican Expatriates Vote? Framing and Agenda Setting in U.S. News Coverage About Mexico

Abstract

This content analysis examined framing and second-level agenda setting in U.S. newspaper pre-election coverage of the 2006 Mexican presidential elections and the new Mexican expatriate voting law. The authors conducted a quantitative analysis of 161 articles and a qualitative analysis of 36 articles in U.S. newspapers from August 2005 through mid-April 2006. Findings indicated that Andrés Manuel López Obrador received more coverage (59.6%) than Roberto Madrazo (27.8%) or the eventual winner, Felipe Calderón (29.1%). Candidate attributes were highlighted more than Mexican domestic or Mexico–U.S. issues. The dominant procedural frame was the election horse race. The main substantive frames were the election as an extension of U.S.–Mexico economic relations and the election as an extension of Latin American leftist/populist movements. The expatriate voting law was characterized as unsuccessful and blamed on apathetic voters, the Mexican government's faulty implementation, and a corrupt system.

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