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Overtuigen met vreemde talen: de rol van taalimago
12 references·0 citing·48 second hop
Overtuigen met vreemde talen: de rol van taalimago (2008)Overtuigen met vreemde talen: de rol van …English in product advertisements in Belgium, France, Germany, the Netherlands and Spain (2007)English in product advertisem…Raising student awareness of the use of English for specific business purposes in the European context: A staff–student project (2005)Raising student awareness of …Advertising as Multilingual Communication (2005)Advertising as Multilingual C…Frans In Nederlandse Advertenties (2004)Frans In Nederlandse Adverten…10. ADVERTISING AS A SITE OF LANGUAGE CONTACT (2003)10. ADVERTISING AS A SITE OF …Identity constructions in multilingual advertising (2001)Identity constructions in mul…13. Multilingualism and the Modes of TV Advertising (2000)13. Multilingualism and the M…Engels in commercials op de Nederlandse televisie. Frequentie, uitspraak, attitude en begrip (1999)Engels in commercials op de N…Achtung! The Information Processing of Foreign Words in Advertising (1995)Achtung! The Information Proc…Foreign Branding and Its Effects on Product Perceptions and Attitudes (1994)Foreign Branding and Its Effe…English as a cultural symbol: The case of advertisements in French‐speaking Switzerland (1994)English as a cultural symbol:…Symbolic Values of Foreign Language Use: From the Japanese Case to a General Sociolinguistic Perspective (1991)Symbolic Values of Foreign La…The Social Stratification of English in New York City. (1968)THE GLOBALIZATION OF MARKETS (1983)English in Advertising: Generic Intertextuality in a Globalizing Media Environment (2009)An experimental study of native speaker perceptions of non-native request modification in e-mails in English (2010)The Effectiveness of Foreign-Language Display in Advertising for Congruent versus Incongruent Products (2013)3. English as a Global Language (2016)Diglossia (1959)English as a World Language (1986)The Discourse of Advertising (2001)Communicating a global reach: Inflight magazines as a globalizing genre in tourism (2003)English ‘on top’: discourse functions of English resources in the German mediascape (2013)Reading images: the grammar of visual design (1996)Linguistic Landscape and Minority Languages (2006)Attitudes to Language (2010)An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2011)Speech Genres and Other Late Essays (1986)A Chinese yuppie in Beijing: Phonological variation and the construction of a new professional identity (2005)Linguistic landscape : a new approach to multilingualism (2006)Digital DiscourseLanguage in the New Media (2011)Distinction: A Social Critique of the Judgement of Taste* (2018)Modernity and Self-Identity: Self and Society in the Late Modern Age (2020)Statistical Techniques for the Study of Language and Language Behaviour (1993)Intercultural aspects of specialized communication (2004)English for Specific Purposes and English as a Lingua Franca (2012)A corpus-driven analysis of repair in a professional ELF meeting: Not ‘letting it pass’ (2014)Problem-solving discourse on an international construction site: Patterns and practices (2015)An Information Processing Theory of Consumer Choice (1979)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Advances in Consumer Research (1992)Recall of preshow cinema advertising: A message processing perspective (2011)English in television commercials in Belgium, France, Italy, the Netherlands and Spain (2015)What Language Should Be Displayed on Product Packaging? How Unconventional Lettering Influences Packaging and Product Evaluation (2020)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Managing Brand Equity (1991)Consumer Choice between Hedonic and Utilitarian Goods (2000)Us Versus Them, or Us Versus Everyone? Delineating Consumer Aversion to Foreign Goods (2002)The consumer psychology of brands (2011)Die Sprache der Anzeigenwerbung (1971)Worlds in Common?: Television Discourses in a Changing Europe (1999)English in Hungarian advertising (2011)Adapted or standardized copy: Is non-cultural English the answer? (2013)English as a Global Language (2019)Multilingualism, diaspora, and the Internet: Codes and identities on German‐based diaspora websites 1 (2006)Linguistic markets in Rwanda: language use in advertisements and on signs (2009)Commercial discourses, gentrification and citizens’ protest: The linguistic landscape of Prenzlauer Berg, Berlin1 (2012)English in Product Advertisements in Non-English-Speaking Countries in Western Europe: Product Image and Comprehension of the Text (2010)English or a Local Language in Advertising?: The Appreciation of Easy and Difficult English Slogans in the Netherlands (2010)Streetwise English and French advertising in multilingual DR Congo: symbolism, modernity, and cosmopolitan identity (2010)
this work references cited by second hop

References

  • 1994Foreign Branding and Its Effects on Product Perceptions and Attitudes545 cited
  • 2001Identity constructions in multilingual advertising408 cited
  • 2005Advertising as Multilingual Communication349 cited
  • 200310. ADVERTISING AS A SITE OF LANGUAGE CONTACT327 cited
  • 1994English as a cultural symbol: The case of advertisements in French‐speaking Switzerland115 cited
  • 2007English in product advertisements in Belgium, France, Germany, the Netherlands and Spain106 cited
  • 1991Symbolic Values of Foreign Language Use: From the Japanese Case to a General Sociolinguistic Perspective64 cited
  • 1995Achtung! The Information Processing of Foreign Words in Advertising46 cited
  • 200013. Multilingualism and the Modes of TV Advertising42 cited
  • 2005Raising student awareness of the use of English for specific business purposes in the European context: A staff–student project27 cited
  • 1999Engels in commercials op de Nederlandse televisie. Frequentie, uitspraak, attitude en begrip5 cited
  • 2004Frans In Nederlandse Advertenties4 cited

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