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The use of data analysis techniques by German market research agencies · Study

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ArticleThe use of data analysis techniques by German market research agencies

Wolfgang Gaul1988

Article1988

The use of data analysis techniques by German market research agencies

Wolfgang Gaul · Christian Homburg

19 citations·0/0 files stored·Journal of Business Research

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Big Data and Business Intelligence Competitive and Knowledge Intelligence Business and Management Studies

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References

1980Significance tests and goodness of fit in the analysis of covariance structures.1982An Investigation into the Determinants of Customer Satisfaction 1980Multivariate Analysis with Latent Variables: Causal Modeling 1982Recent Developments in Structural Equation Modeling 1982Factors Affecting the Use of Market Research Information: A Path Analysis 1982Sample Size Effects on Chi Square and Other Statistics Used in Evaluating Causal Models 1977Size, Centralization and Organizational Adoption of Innovations 1966Analysis of Covariance Structures

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1988PROLOG-Based Decision Support for Data Analysis in Marketing

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Year1988

Typearticle

Published1988-08-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations19

Files0 public / 0

ShelfBig Data and Business Intelligence

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doi10.1016/0148-2963(88)90024-0

openalex_workW1563141958

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