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For over a decade, the world market system has undergone continuous transformation as a result of deregulation, the entry of new players, increasing customer demand and radical changes in technology. Forces derived from increasing global competition and the transition from an industrial economy to an information economy is some nations are threatening speed of the current technological, social and information revolution are combining to create conditions which challenge the fundamental assumptions upon which our organizations have been designed (Morgan 1989; Huber 1991; Brown and Duguid 1991). As a result, this decade has brought companies around the world a tremendous increase in composite pressures. Safe and sleepy markets have been transformed into fluid and complex business environments where change and uncertainty seem to be only constants.
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