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Marketing communication : principles and practice

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References

2010Cultures and Organizations, Software of the mind. Intercultural Cooperation and Its Importance for survival3,923 cited
1990Service management and marketing: managing the moments of truth in service competition1,899 cited
1988Reputation and corporate strategy: A review of recent theory and applications1,339 cited
1989The seven habits of highly effective people : restoring the character ethic612 cited
1991Corporate identity: making business strategy visible through design396 cited

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2019Brand equity of academics: demystifying the process22 cited
2018Sales promotion as a leverage strategy for improving sales and profit ability in alcohol beverage industry18 cited
2012The Impact of B2B Buying Behavior on Customer Satisfaction within SHAHAB KHODRO Company

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16 cited

2012Toward an integrated model of communication: the case of South Africa15 cited

2018Marketing, Rhetoric, and Control13 cited

2006The financial communication during a period of transition10 cited

2015The Bridge to Economic Prosperity: The Role of English Language Communication in Entrepreneurship10 cited

2014Ericksonian therapy as a grounding for a theory of persuasive marketing dialogue10 cited

2023Digital Marketing Implementation by Culinary Micro Small Medium Enterprises During Covid-19 (An Indonesia Case)10 cited

2023Cross-Cultural Marketing Communication: A Comparative Analysis of Strategies in Global Campaigns9 cited