TOURISM AND CULTURAL REVIVAL

Abstract

This paper examines the tourism and the cultural revival. Cultural change is a recurrent concern in tourism studies. Host societies frequently remodel their culture following the creation of a tourist resort. But, that does not necessarily imply an acculturating process, since what actually takes place is pragmatic cultural production work in response to the touristic demands that offer consolidated economic alternatives and livelihood. Culture change has been a concern in tourism anthropology studies ever since this field of research established itself, particularly concerning the changes host societies undergo. But that does not necessarily imply the phenomenon is to be analyzed exclusively under the focus of the acculturation paradigm, since researchers often come across the production of new cultural elements of a traditional character among host populations in their attempt to occupy new spaces from which to address the world. in fact, that applies to various social situations where local actors seek to display certain lifestyles and cultural traits in order to draw attention to their ethnic, regional, or national features. Therefore, the object of study no longer focuses on the gradual loss of local and cultural (or ethnic) substance, but rather on the relative ethnicity triggered by and among translocal flows that may lead to the deliberate turnaround of different cultural aspects of the host populations. Based on those premises, this article deals with the investigation of a cultural change process, making use of the historic perspective that includes an analysis of the “strategies of cultural mobilization” activated by the social subjects that are constantly recreating themselves in the tourism areas.

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