Innovative Sustainable Companies Management: The Wide Symbiosis Strategy

Abstract

The contextBelow are summarized some of the main global business trends as they are expected for next years.Of course the aim is not an in-depth drill down on possible future trends (see also Simon and Zatta, 2011), but just providing some general context evolution tendencies. Global economic crisis is expected to continue, with some relevant exception (eg.developing countries like Brazil, Far East ...): by this time it seems clear that the wished economic recovery at ante-2008 level will not take place soon and presumably the global GDP will evolve according to a "W trend"( see also Hope, 2011)  Globalization is expected to increase: competition is getting more and more global, involving every value-chain phase: world based recruiting; worldwide level sourcing; manufacturing de-localization...This is fostering to increase Asian leadership Vs Western countries (see also Yeung et at, 2001 and Sunley, 2011)  Interest in environmental issues is expected to continue to grow over the next years driven by customers and supported also by Governments.Climate change / greenhouse gas reduction and fresh water scarcity are expected to be the main issues (see also Laszlo, 2009 and Makower, 2009)  Raw materials and energy costs are expected to continue their increasing trends, mainly driven by their scarcity and the widening demand to support developing countries growth.Also the recent nuclear giving up at global level (following the Fukushima nuclear disaster) will foster to increase the energy prices  Politics and Government influence on business is expected to remain high: following the first part of current economic crisis (2008-early 2009) many Governments strongly entered into market dynamics for saving companies and the overall global interests (see also Simon and Zatta, 2011)  Customer's behaviours definitely changed: customer's expectations Vs new products are by far higher than in the past, furthermore web-based communities fostered customers sharing of products experiences, their opinions about performances, ranking, values etc. (see also Boaretto et al, 2011) Growing internet based-connections: starting from the "home internet" we pass through the internet everywhere (due to PDA / smartphones diffusion) to reach the "internet anything", where a number the equipments (eg.TV, cars, washing machines, home anti-theft systems ...) are web-connected (see also Simon andZatta, 2011 andBoaretto et al, 2011).

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