Los ámbitos de la Publicidad Institucional

Ángeles Feliu Albaladejo

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Advertising and Communication Studies Marketing and Advertising Strategies Public Relations and Crisis Communication

Abstract

La pertenencia de las campañas institucionales a diferentes sectores muestra que en la Publicidad Institucional española cabe distinguir cuatro ámbitos: Corporativo, Político, Social y Comercial.

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2001Publicidad institucional: el estado anunciante 2005Una reflexión crítica sobre la publicidad estatal. El Estado ¿anunciante social?

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