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ArticleStrategic marketing channel management

Donald J. Bowersox1992

Article1992

Strategic marketing channel management

Donald J. Bowersox · M. Bixby Cooper

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Supply Chain and Inventory Management Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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1996Marketing Channels: A Relationship Management Approach 1996Integrated logistics: achieving logistics performance improvements 2002The electronic supply chain 1998Leadtime-Inventory Trade-Offs in Assemble-to-Order Systems 2013The impact of supply chain integration on the “snowball effect” in the transmission of disruptions: An empirical evaluation of the model 2000Packaging postponement: a global packaging strategy 2004Channel power, conflict and conflict resolution in international fashion retailing 1997Scope and intensity of logistics-based strategic alliances: A conceptual classification and managerial implications

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Year1992

Typearticle

Published1992-05-01

Languageen

Citations145

Files0 public / 0

ShelfSupply Chain and Inventory Management

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openalex_workW1564126293

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