Green marketing: A Study of Consumers Buying Behavior in Relation to Green Products

Fui Yeng · Rashad Yazdanifard · E. Wong

55 citations0/0 files storedGlobal Journal of Management and Business Research

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Environmental Sustainability in Business Consumer Behavior and Marketing Influence Sustainable Supply Chain Management

Abstract

Environmental issue is a sizzling topic nowadays as almost every country's government and society has started to be more aware about these issues. This leads to a trend of green marketing used by the firm as one of the strategies in order to gain profit and protect the environment. This paper will be discussing the green marketing and its sustainability as well as the tools and marketing mix of green marketing. Other than that, the green consumer and branding will be discussed in further in this paper as this will attract more consumers. Lastly, firm will be benefited once green marketing strategy is applied.

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References

2012Green Marketing: A Study of Consumers’ Attitude towards Environment Friendly Products 2016Green Marketing and Its Impact on Consumer Buying Behavior 2013Green awareness effects on consumers' purchasing decision: Some insights from Malaysia 2014THE INFLUENCE OF CONSUMERS' PERCEPTION OF GREEN PRODUCTS ON GREEN PURCHASE INTENTION 2013How Green Marketing Can Create a Sustainable Competitive Advantage for a Business

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2023Study on the Impact of Corporate ESG Performance on Green Innovation Performance—Evidence from Listed Companies in China A-Shares 2021A social practice theory perspective on green marketing initiatives and green purchase behavior 2020The Consumer Role for Sustainable Development 2022The Impact of External Stakeholders’ Pressures on the Intention to Adopt Environmental Management Practices and the Moderating Effects of Firm Size 2020GREEN MARKETING: STRENGTHEN THE BRAND IMAGE AND INCREASE THE CONSUMERS’ PURCHASE DECISION 2021Fostering a Clean and Sustainable Environment through Green Product Purchasing Behavior: Insights from Malaysian Consumers’ Perspective 2021Green advertising and its impact on environmentally friendly consumption choices: A review

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