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Green marketing: A Study of Consumers Buying Behavior in Relation to Green Products

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References

2012Green Marketing: A Study of Consumers’ Attitude towards Environment Friendly Products410 cited
2016Green Marketing and Its Impact on Consumer Buying Behavior312 cited
2013Green awareness effects on consumers' purchasing decision: Some insights from Malaysia188 cited
2014THE INFLUENCE OF CONSUMERS' PERCEPTION OF GREEN PRODUCTS ON GREEN PURCHASE INTENTION129 cited
2013How Green Marketing Can Create a Sustainable Competitive Advantage for a Business120 cited

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2023Study on the Impact of Corporate ESG Performance on Green Innovation Performance—Evidence from Listed Companies in China A-Shares58 cited
2021A social practice theory perspective on green marketing initiatives and green purchase behavior49 cited
2020The Consumer Role for Sustainable Development40 cited
2022The Impact of External Stakeholders’ Pressures on the Intention to Adopt Environmental Management Practices and the Moderating Effects of Firm Size39 cited
2020GREEN MARKETING: STRENGTHEN THE BRAND IMAGE AND INCREASE THE CONSUMERS’ PURCHASE DECISION35 cited
2021Fostering a Clean and Sustainable Environment through Green Product Purchasing Behavior: Insights from Malaysian Consumers’ Perspective28 cited
2021Green advertising and its impact on environmentally friendly consumption choices: A review26 cited
2021The Consumer Role for Sustainable Development24 cited

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2021Green Marketing Publication: Bibliometric Perspective Mapping21 cited

2020Studying green consumer behavior through multiple lenses in a developing country18 cited

2019THE GREEN MARKETING MIX: A REVIEW OF CUSTOMERS’ BODY SHOP PURCHASE INTENTION15 cited

2020Purchase Intention of Green Products Following an Environmentally Friendly Marketing Campaign: Results of a Survey of Instagram Followers of InnisfreeIndonesia15 cited

2020GREEN MARKETING TOOLS EFFECT ON CONSUMER BUYING DECISION IN THE BOTTLED WATER INDUSTRY11 cited