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• 1998Customer Care in a Consumer Society: Smiling and Sometimes Meaning it?146 cited
• 2006The Making of Modern Management124 cited
• 2008The reflexive consumer90 cited
• 2006Retail Restructuring and Consumer Choice 1. Long-Term Local Changes in Consumer Behaviour: Portsmouth, 1980–200289 cited
• 1996Rising from the ashes of advertising84 cited
• 2013Oppositional Identities and Resource Partitioning: Distillery Ownership in Scotch Whisky, 1826–200972 cited
• 1994Structural change in grocery retailing in Great Britain: a discount reorientation?68 cited
• 2014Historical research in marketing theory and practice: a review essay62 cited
• 2007Blonde and blue‐eyed? Globalizing beauty, c.1945–c.1980156 cited
• 2004Shopping American-Style: The Arrival of the Supermarket in Postwar Italy48 cited
• 2009“Making Connections”: Insights into Relationship Marketing from the Australasian Stock and Station Agent Industry37 cited
• 2003The Economies and Conveniences of Modern-Day Living: Frozen Foods and Mass Marketing, 1945–196529 cited
• 2008French Connections: The International Propagation of Trademarks in the Nineteenth Century26 cited
• 2009Marketing and Distribution