THE PARADOX OF BRANDING AND COLLABORATION

Mary Tschirhart, Robert K. Christensen, James L. Perry

2014-12-08article37 citationsclosed

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Public Policy and Administration Research Nonprofit Sector and Volunteering Management and Organizational Studies

Abstract

ABSTRACT: As government devolves its responsibilities, service providers are competing for resources, but are working collectively to solve public problems. The divergent requirements of branding and collaboration create a paradox that helps to explain why collaborations are hard to sustain. We integrate ideas from literature exploring public sector management, marketing, social identity, resource dependence, collaboration, and paradox management.

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