Article2018

Organizational Identity, Image, and Reputation: Examining the Influence on Perceptions of Employer Attractiveness in Public Sector Organizations

69 citations0/0 files storedInternational Journal of Public Administration

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Employer Branding and e-HRM Higher Education and Employability Corporate Identity and Reputation

Abstract

The active management of an organization’s image, identity and overall reputation can result in a range of benefits including attracting larger and higher quality job applicant pools, fostering an improved overall impression of the firm in potential employees’ minds and retaining and engendering loyalty amongst current employees. How these concepts apply in the public sector remains nascent. This paper reviews the extant literature on identity, image, and reputation and identifies how and why these concepts are salient for exploring current and potential employees’ perceptions of the public sector as an employer. A conceptual model is developed through reviewing organizational characteristics of public sector entities and proposing how these may influence employees’ image, identity and reputation perceptions of the employer attractiveness of the sector.

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References

2004The Social Identity Theory of Intergroup Behavior 1993Handbook of industrial and organizational psychology 1994Organizational Images and Member Identification 1995The “new public management” in the 1980s: Variations on a theme 1997CORPORATE SOCIAL PERFORMANCE AND ORGANIZATIONAL ATTRACTIVENESS TO PROSPECTIVE EMPLOYEES.1990The Motivational Bases of Public Service 2000The New Public Service: Serving Rather than Steering 2000Organizational Identity, Image, and Adaptive Instability

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