Store Environment, Personality Factors and Impulse Buying Behavior in Egypt: The Mediating Roles of Shop Enjoyment and Impulse Buying Tendencies

Madiha Metawie

85 citations0/0 files storedNihon Keiei Gakkaishi

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Consumer Retail Behavior Studies Decision-Making and Behavioral Economics Consumer Market Behavior and Pricing

Abstract

This study aimed at investigating the relationships between store environment factors, personality factors and impulse buying behaviors in Egypt. In addition, the mediating roles of shop enjoyment tendency and impulse buying tendency were also investigated. The data were obtained using a structured questionnaire from 500 participants, with a reasonable mix of demographic characteristics, recruited from mega mall customers working in Cairo –Egypt. The results indicated that three personality factors (impulsivity, excitement, and esteem) and two shop environment factors (music and layout) were significantly associated with impulse buying behavior. In addition, impulse buying tendency appeared to fully mediate the relationships between personality factors, shop enjoyment factors and impulse buying behavior. While shop enjoyment tendency appeared to fully mediate the relationship between store environment factors and impulse buying behavior, but did not mediate the relationship between personality factors and impulse buying behavior. The results were discussed in line with the extant literature. Research limitations and implications were reported.

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References

2003A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research 2001Index Construction with Formative Indicators: An Alternative to Scale Development 2002The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions 1987The Buying Impulse 1994Store atmosphere and purchasing behavior 2008Formative versus reflective measurement models: Two applications of formative measurement 1986A Methodology for Profiling Consumers' Decision‐Making Styles 2008Perceived quality, emotions, and behavioral intentions: Application of an extended Mehrabian–Russell model to restaurants

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