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Effects of In-Game Virtual Direct Experience (VDE) on Reactions to Real-World Brands
16 references·2 citing·50 second hop
Effects of In-Game Virtual Direct Experience (VDE) on Reactions to Real-World Brands (2015)Effects of In-Game Virtual Direct Experie…The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games (2013)The Gamification of Advertisi…When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence (2008)When Product Placement Goes W…The Effects of Presentation Formats and Task Complexity on Online Consumers’ Product Understanding1 (2007)The Effects of Presentation F…The Effects of Playing an Advergame on Young Children's Perceptions, Preferences, and Requests (2007)The Effects of Playing an Adv…Effects of Product Placement in On-Line Games on Brand Memory: A Perspective of the Limited-Capacity Model of Attention (2007)Effects of Product Placement …Using the Limited Capacity Model of Motivated Mediated Message Processing to Design Effective Cancer Communication Messages (2006)Using the Limited Capacity Mo…Learning by Design: Good Video Games as Learning Machines (2005)Learning by Design: Good Vide…Advertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Games (2004)Advertainment or Adcreep Game…The Role of Virtual Experience in Consumer Learning (2003)The Role of Virtual Experienc…Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes versus Purchase Intentions (2003)Experiencing Products in the …The Limited Capacity Model of Mediated Message Processing (2000)The Limited Capacity Model of…Moderating Effects of Need for Cognition on Responses to Positively versus Negatively Framed Advertising Messages (1999)Moderating Effects of Need fo…Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall (1998)Product Placement in Movies: …Brand Placement: A Review (1998)Brand Placement: A ReviewBeyond Advertising and Publicity: Hybrid Messages and Public Policy Issues (1994)Beyond Advertising and Public…Memory and Attentional Factors in Consumer Choice: Concepts and Research Methods (1982)Memory and Attentional Factor…The impact of emerging technology influences product placement effectiveness: a scoping study from interactive marketing perspective (2021)The impact of emerging techno…Location, Integration, Interruption: Visual Properties and Recognition of Video Game Advertising (2019)Location, Integration, Interr…Social Learning Theory. 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References

  • 2000The Limited Capacity Model of Mediated Message Processing2,150 cited
  • 2005Learning by Design: Good Video Games as Learning Machines829 cited
  • 2006Using the Limited Capacity Model of Motivated Mediated Message Processing to Design Effective Cancer Communication Messages731 cited
  • 2003Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes versus Purchase Intentions669 cited
  • 1994Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues658 cited
  • 1982Memory and Attentional Factors in Consumer Choice: Concepts and Research Methods589 cited
  • 1998Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall588 cited
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  • 2008When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence337 cited

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1999
Moderating Effects of Need for Cognition on Responses to Positively versus Negatively Framed Advertising Messages
310 cited
  • 2004Advertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Games277 cited
  • 2003The Role of Virtual Experience in Consumer Learning265 cited
  • Cited by

    • 2021The impact of emerging technology influences product placement effectiveness: a scoping study from interactive marketing perspective15 cited
    • 2019Location, Integration, Interruption: Visual Properties and Recognition of Video Game Advertising13 cited