Examining the impact of gamification on intention of engagement and brand attitude in the marketing context

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Yang Yang, Yousra Asaad, Yogesh Kumar Dwivedi (2017). Examining the impact of gamification on intention of engagement and brand attitude in the marketing context. Computers in Human Behavior. https://doi.org/10.1016/j.chb.2017.03.066

@article{yang2017examining,
  title  = {Examining the impact of gamification on intention of engagement and brand attitude in the marketing context},
  author = {Yang, Yang and Asaad, Yousra and Dwivedi, Yogesh Kumar},
  year   = {2017},
  journal = {Computers in Human Behavior},
  doi    = {10.1016/j.chb.2017.03.066}
}

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