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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Yousra Asaad · Study

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Yousra Asaad

7 works· latest 2022· 3 institutionscluster: provisionalORCID 0000-0003-1939-0566

h-index7

i107

Citations1,061

Works here7

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Most cited in this library

Examining the impact of gamification on intention of engagement and brand attitude in the marketing context2017 · 457 citations
What Makes Hosts Trust Airbnb? Antecedents of Hosts’ Trust toward Airbnb and Its Impact on Continuance Intention2019 · 194 citations
Eco-innovation for environment and waste prevention2020 · 143 citations
Brand identification in higher education: A conditional process analysis2016 · 89 citations
Sports events and interaction among spectators: examining antecedents of spectators’ value creation2017 · 78 citations

Works

7 shown

Towards a framework of healthy aging practices

Journal of Business Research·2022·4 authors·Open access

26citations

Eco-innovation for environment and waste prevention

Journal of Business Research·2020·6 authors·Open access

143citations

What Makes Hosts Trust Airbnb? Antecedents of Hosts’ Trust toward Airbnb and Its Impact on Continuance Intention

Journal of Travel Research·2019·3 authors

194citations

Sports events and interaction among spectators: examining antecedents of spectators’ value creation

European Sport Management Quarterly·2017·3 authors·Open access

78citations

Examining the impact of gamification on intention of engagement and brand attitude in the marketing context

Computers in Human Behavior·2017·3 authors·Open access

457citations

IMO and internal branding outcomes: an employee perspective in UK HE

Studies in Higher Education·2016·4 authors·Open access

74citations

Brand identification in higher education: A conditional process analysis

Journal of Business Research·2016·3 authors·Open access

89citations