Critical consumption studies in South Africa: roots and routes

Abstract

In November 2012, the newly established Critical Research in Consumer Culture (CRiCC) network 1 hosted a two-day symposium at the University of the Witwatersrand titled 'Consumer Practices, Media and Landscapes in South Africa: Empirical and Theoretical Perspectives'.The symposium sought to examine and critically question the so-called rise of consumerism in South Africa after the demise of apartheid.This symposium was -to our knowledge -the first forum explicitly focused on bringing together scholars working on research topics linked to consumption, to discuss and theorise interdisciplinary connections.This special issue emerges from that symposium and the ongoing seminars of the CRiCC network, but also further develops this work to make an argument for the importance of 'critical consumption studies' as a pressing field of research in South Africa.Studies of consumer culture are well established globally (Baudrillard 1998;Campbell 1989;Canclini

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