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Boys’ responses to the integration of advertising and entertaining content
16 references·1 citing·48 second hop
Boys’ responses to the integration of advertising and entertaining content (2015)Boys’ responses to the integration of adv…Reconsidering Advertising Literacy as a Defense Against Advertising Effects (2011)Reconsidering Advertising Lit…Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content (2010)Introducing the PCMC Model: A…The Effects of Playing an Advergame on Young Children's Perceptions, Preferences, and Requests (2007)The Effects of Playing an Adv…More than meets the eye (2007)More than meets the eyeDoing Research with Children (2007)Doing Research with ChildrenDoes Advertising Literacy Mediate the Effects of Advertising on Children? A Critical Examination of Two Linked Research Literatures in Relation to Obesity and Food Choice (2006)Does Advertising Literacy Med…Audience Response to Product Placements: An Integrative Framework and Future Research Agenda (2006)Audience Response to Product …The Development of Marketplace Persuasion Knowledge in Children, Adolescents, and Young Adults (2005)The Development of Marketplac…Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude (2002)Investigating the Effectivene…Children as Respondents in Survey Research: Cognitive Development and Response Quality 1 (2000)Children as Respondents in Su…Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research (1999)Consumer Socialization of Chi…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…The Attribution and Discounting of Perceptual Fluency: Preliminary Tests of a Perceptual Fluency/Attributional Model of the Mere Exposure Effect (1994)The Attribution and Discounti…Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics (1994)Adolescent Skepticism toward …Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis (1992)Antecedents and Consequences …Children and Commercial Persuasion: An Attribution Theory Analysis (1974)Children and Commercial Persu…Young adults’ recognition of native advertising disguised as news (2020)Young adults’ recognition of …The Psychology of Interpersonal Relations. 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References

  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 1999Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research1,957 cited
  • 1992Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis1,007 cited
  • 2002Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude792 cited
  • 1994Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics619 cited
  • 2007Doing Research with Children601 cited
  • 2000Children as Respondents in Survey Research: Cognitive Development and Response Quality 1514 cited
  • 2006Audience Response to Product Placements: An Integrative Framework and Future Research Agenda475 cited
  • 1994The Attribution and Discounting of Perceptual Fluency: Preliminary Tests of a Perceptual Fluency/Attributional Model of the Mere Exposure Effect428 cited
  • 1974Children and Commercial Persuasion: An Attribution Theory Analysis405 cited
  • 2011Reconsidering Advertising Literacy as a Defense Against Advertising Effects400 cited
  • 2006Does Advertising Literacy Mediate the Effects of Advertising on Children? A Critical Examination of Two Linked Research Literatures in Relation to Obesity and Food Choice392 cited
  • 2007More than meets the eye343 cited

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2007
The Effects of Playing an Advergame on Young Children's Perceptions, Preferences, and Requests
341 cited
  • 2005The Development of Marketplace Persuasion Knowledge in Children, Adolescents, and Young Adults336 cited
  • 2010Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content285 cited
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    • 2020Young adults’ recognition of native advertising disguised as news12 cited