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Corporate identity : Grundlagen Funktionen Fallbeispiele · Study

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ArticleCorporate identity : Grundlagen Funktionen Fallbeispiele

K. Birkigt1980

Article1980

Corporate identity : Grundlagen Funktionen Fallbeispiele

K. Birkigt · Martina Stadler · Helena Funck

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Corporate Identity and Reputation Management and Organizational Studies Organizational Strategy and Culture

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2014Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity 2003Metaphor as a method in the domain of marketing 2007Distribution strategies for volume and premium brands in highly competitive consumer markets 2015Corporate rebranding: effects of corporate visual identity changes on employees and consumers 2014Impact of lighting design on brand image for fashion retail stores 2015Introducing organisational heritage: Linking corporate heritage, organisational identity and organisational memory 2003Kommunikatorforschung: Public Relations 2011Remodelling the corporate visual identity construct

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Year1980

Typearticle

Published1980-01-01

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Citations140

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ShelfCorporate Identity and Reputation

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openalex_workW1565152465

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