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Cited by

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• 2003Metaphor as a method in the domain of marketing63 cited
• 2007Distribution strategies for volume and premium brands in highly competitive consumer markets53 cited
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• 2015Corporate rebranding: effects of corporate visual identity changes on employees and consumers45 cited
• 2003Kommunikatorforschung: Public Relations42 cited
• 2015Introducing organisational heritage: Linking corporate heritage, organisational identity and organisational memory42 cited
• 2011Remodelling the corporate visual identity construct41 cited
• 2000Operational Measures of Organizational Identity: A Review of Existing Methods40 cited
• 2005Managementkonzept der identitätsorientierten Markenführung39 cited
• 2011Corporate communication management: A framework based on decision-making with reference to communication resources33 cited
• 2000Sicherstellung der Dienstleistungsqualität durch integrierte Kommunikation21 cited
• 1993Integrierte Marketing-Kommunikation20 cited
• 2004Identitätsorientierter Ansatz der Markenführung — eine entscheidungsorientierte Perspektive