Corporate Identity and Social Media: Existence and Extension of the Organization

Luke Devereux · T.C. Melewar · Pantea Foroudi

38 citations0/0 files storedInternational Studies of Management and Organization

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Corporate Identity and Reputation Digital Marketing and Social Media Public Relations and Crisis Communication

Abstract

:The arrival of social media has created a multitude of ways the organization can develop and disseminate its corporate identity. This study explores the relationship between social media and corporate identity by breaking social media use into five stages and discussing what each stage can reveal and add to our knowledge of corporate identity. A framework is provided that can aid scholars and practitioners in gaining a greater understanding of what social media can do for corporate identity. The main implications for researchers and managers/policy makers are highlighted.

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2019Diffusion of Innovations 1 2009Users of the world, unite! The challenges and opportunities of Social Media 1989Agency Theory: An Assessment and Review 1964Understanding Media: The Extensions of Man 1989Social Identity Theory and the Organization 2003Diffusion of innovations 2011Social media? Get serious! Understanding the functional building blocks of social media 1994Organizational Images and Member Identification

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