Gender and Language Ideologies

Abstract

This chapter explains what is meant by the term “language ideologies” and goes on to examine gender differences in language use as one area in which ideological representations are common. After pointing out that these representations can differ significantly across cultures and through time, it discusses the emergence in contemporary Western societies of a specific representation of male–female difference, here labeled “the myth of Mars and Venus,” in popular self-help literature, and the subsequent rise of new representations which place particular emphasis on biological differences. It concludes by considering the relationship between language ideologies and real-world linguistic practices, and suggests that this relationship makes the study of language ideologies an important part of the study of language and gender more broadly.

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