News Staffs Use Twitter to Interact with Readers

Kris Boyle · Carol Zuegner

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Journalism and Media Studies Media Studies and Communication Media and Digital Communication

Abstract

This study examines how 70 U.S. mid-size newspapers use Twitter and suggests news staffs may not be using this social medium to the best advantage. Most are using automated feeds, tweeting the same headlines—shovel-ware—as in the newspapers.

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2015Editors Use Social Media Mostly to Post Story Links 2018Digital Natives as Budding Journalists: College TV Stations’ Uses of Twitter 2018The social foreign correspondent: reconfiguring journalistic branding research in the age of social media

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