Editors Use Social Media Mostly to Post Story Links

Sue Burzynski Bullard

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Journalism and Media Studies Media Studies and Communication Media and Digital Communication

Abstract

A survey of senior editors of U.S. print broadcast and online news outlets found that while 98 percent of the 376 respondents say they use social media, they primarily use it to post links to stories on Facebook and Twitter. Far fewer use social media to interact with audiences by posing questions and responding to comments.

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2009Users of the world, unite! The challenges and opportunities of Social Media 2012SHARE, LIKE, RECOMMEND 2010Engagement with Online Media 2011The Story So Far: What We Know About the Business of Digital Journalism 2012Focusing on the Reader 2011Newspapers Connect with Readers through Multiple Digital Tools 2012News Staffs Use Twitter to Interact with Readers

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2021How are social and mass media different in relation to the stock market? A study on topic coverage and predictive value 2023The audience logic in election news reporting on Facebook: what drives audience engagement in transitional democracies of Albania and Kosovo?

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